Why Do We Crave Sugar?

Why We Crave Sugar — and What to Do About It

If you find yourself constantly reaching for something sweet — especially mid-afternoon or late at night — you are not alone. Sugar cravings are incredibly common, and they’re often misunderstood.

As a nutritionist and mum myself, I know how powerful (and frustrating) these cravings can feel. But cravings are not a sign of weakness — they’re often a sign that your body is missing something or is out of balance.

Here’s what’s really going on, and what you can do to take back control:

1. Sugar is a quick fix — but it creates a crash

Our bodies are wired to seek quick energy. Sugar gives us an instant lift, especially when we’re tired, stressed, or haven’t eaten enough. But that spike in energy is always followed by a crash — which leads to even more cravings.

What helps:
Start your day with a high-protein, balanced breakfast. It sets up your blood sugar for the entire day. That’s why I created my High Protein Breakfast Guide — packed with easy recipes that help you stay full, focused, and in control of cravings from the start.

2. Cravings often mean you're undernourished

We often crave sugar when we’re actually lacking something else — like protein, iron, magnesium, or even sleep! Emotional and mental stress can also drive the body to seek out sugary comfort foods.

What helps:
Look at the bigger picture of your nutrition. My Low Sugar Guide helps you identify hidden sugars in common foods, so you can make small swaps that make a big difference. It's not about removing all sugar — it’s about fuelling your body with what it really needs.

3. You need nourishing alternatives on hand

When you're busy or tired (or both!), you need something real and nourishing within arm’s reach — not ultra-processed snacks pretending to be healthy.

What helps:
This is exactly why I created Dr Julie’s Kitchen — with real-food, low sugar options like the Funky Monkey Mix and Berry-Beet Gummies. These are quick to make and packed with whole food ingredients that support energy, fullness, and gut health. Having these on hand means you’re less likely to reach for sugar as a default.

The Bottom Line:
Sugar cravings aren’t just about willpower. They’re often a sign your body needs better fuel, more balance, and less stress. With the right tools — from nourishing foods to clear guidance — you can support your body in a way that truly reduces cravings and increases energy naturally.

With Love,

Dr Julie xxx